Hey, I’m Alec and not your average Email Marketing and Email Deliverability Expert…

As the founder of Engage.Guru, I help businesses and startups set up the right foundation and architecture for email that can scale – as well as selling more with email by building relationships with their subscribers & making sure emails get delivered into the inbox.

Previously, as the Founder and CEO of an email service provider (RedCappi), which was acquired in late 2015. One of my biggest strengths is that I’ve had first-hand daily “real life” experience from thousands of customers while running an email marketing company.

This affords me a very unique perspective as a consultant, that most don’t have, to get such backstage glimpses into the real workings of email marketing and high volume email deliverability.

With my experience, I help businesses and startups with email marketing, automation, content strategy, deliverability and KPI’s/analytics (testing and measurement). I also help those stuck in the mud who are experiencing email deliverability issues and inbox placement problems.

Being so passionate about email marketing, I’ve set out on a new venture as Founder of Email Mastery!

Email Mastery is a community where business owners, entrepreneurs, and marketers can discover valuable information, advice, insights, resources, and inspiration for learning, optimizing and growing their email marketing programs & strategies.

To me, details matter, especially when it comes to the overall email marketing strategy and architecture. The attention to detail can mean the difference between a successful email marketing program (with engaged and converting customers) and an unsuccessful one.

Understand your customers, make them trust you and exude transparency in authenticity.

Specialties:

– Email Marketing Architecture Design & Foundation

– Email Marketing Program & Strategy

– Email Deliverability

– Marketing Automation and Flows

– Subscriber Journey 

– Branding

– User Experience