Subscriber engagement isn’t a vanity metric –– it’s an influential factor that can make or break your email deliverability.

Want to boost your open rates, improve inbox placement, and supercharge your email ROI?

Here are 5 proven strategies to increase subscriber engagement and improve your email deliverability:

1. Optimize For Subscriber Quality, Not Quantity

Having a large list email list means nothing if they are all low quality subscribers.

Subscribers who come from questionable sources, or who don’t have a real interest in your content, are far more likely to disengage or mark your emails as spam. This hurts your reputation with ISPs and decreases your inbox placement.

You’ll see better open rates, more engagement, and improved deliverability when you focus on QUALITY over QUANTITY in list-building.

2. Segment Your Audience

Subscribers aren’t numbers in a spreadsheet, they’re real people.

Group your audience based on factors like demographics, purchase history, and engagement level.

Then, create targeted campaigns that are tailored to the specific needs and interests of each segment.

This allows you to deliver hyper-relevant content that resonates –– and resonance is great for your engagement KPIs.

3. Personalize Your Messages

Generic “email blasts” are a thing of the past.

Use subscriber data to tailor your content, offers, and sending frequency to each individual’s preferences and behaviors.

The more relevant and personalized your emails are, the more likely subscribers are to open them, read them, and take action.

4. Nail Your Timing

The timing of your email sends can dramatically influence engagement metrics.

Sending a discount code immediately after someone leaves your site with a full cart can be the perfectly timed offer that seals the deal.

Sending a discount immediately after someone just PURCHASED a product from you is a great way to ruin an otherwise positive experience.

Use data to optimize send times based on email category and subscriber behaviors.

5. Continuously Test And Optimize

Contrary to what some marketers would have you believe, email isn’t a “set it and forget it” strategy.

You need to constantly be testing different elements like subject lines, content, offers, and calls-to-action.

More importantly, you need to ANALYZE those tests and use them to continually refine your approach.

These 5 tactics are the most effective way to kickstart a virtuous cycle:

→ More emails hitting inboxes
→ More engagement on those emails
→ Stronger sender reputation
→ Improved deliverability

Implement these strategies, and you’ll show ISPs that your emails are not only wanted, but valued.