Consulting

Consulting

Are your emails underperforming?

1. Optimize Email Deliverability

Email Deliverability is an Art!

A delicate blend of all 5 key factors listed below:

1. Subscriber expectations (and engagement)
2. Technical infrastructure setup (and email authentication) 
3. Best practices & legislation
4. ISP’s requirements & sending reputation
5. Business goals

Sure, I can help you set up your technicals RDNS, DKIM, SPF, DMARC, etc., but what’s more important, in the modern-day inbox, is “Engagement” and sending emails that your audience really wants to receive.

I will not only audit and review your email technical setup and infrastructure, but also offer pinpoint suggestions on how to improve your email architecture and “Engage” your audience to improve email deliverability.

Using an up-to-date fresh approach, your emails will be customized to drive the highest level of engagement and increase the sending reputation for your brand.

Email deliverability rests on 2 pillars, namely “Technical Infrastructure” and “Engagement”.

Currently, there are various resources and information you can gather from the web on your email technical setup & infrastructure (1st pillar), but what’s the point if your overall email architecture is flawed and your emails lack “Engagement” (2nd pillar)?

I start at the infrastructure level and work all the way down to the content plus strategy, setting up the correct KPI’s, list management, segmentation & cohorts, sending habits, email best practices, etc. 

2. Customer Journey and Optimized Email Marketing Program

Apply the latest techniques of email marketing to increase your opens, clicks and most importantly ROI for your email campaigns and other touch points.

Automate your email marketing with Drip Marketing Workflows for:

  • Welcome Series
  • Cart Abandonment
  • New User On-boarding
  • Nurturing Customers
 

I also can help with creating a Customer Journey Flowchart that fits your business, Email Nurturing Strategies and Architecture including the Copy, Sign up Form & Landing Page setups and much more including:

  • Email Marketing Program Audit, Setup & Gameplan
  • Email Program Optimization
  • Automation – Drip Series and Triggered Emails
  • How to setup and use Data in your marketing
  • Segmentation based on the Customer Data
  • A/B Testing
 

Learn to talk “to” your customers, and not “at” them!

It all starts with the promise of a perfectly created email, targeted with the right content, to the right person and sent at the right time.

Re-imagine your marketing plan in ways that cultivate more fulfilling and long-lasting relationships with your customers.

3. List Growth

Grow your email list and increase signups by testing lead sources and which ones drive the most revenue and ROI, as well as optimizing signups from your existing traffic.

I’ll be your direct point of contact, one-on-one, not some account manager or assistant.

To learn more about how I work, fill out the form below and I can schedule a totally free 30-minute conversation to go over some ideas with you.