The Pains and Frustrations of Email Marketers

I’ve always believed in the power of email marketing. And email has the potential to drive significant revenue when done correctly. However, my journey with email marketing hasn’t been without its challenges. Here’s a firsthand experience of the hurdles of 1) having email strategies and ideas but not enough resources, 2) the often-overlooked potential of […]

The Secret to High Email Deliverability: Subscriber Engagement

Did you ever wonder – what’s the secret weapon in email marketing and performance? The answer is quite straightforward, yet often overlooked: Subscriber engagement When successfully harnessed, it can determine the very fate of your campaign in the crowded inboxes of your potential customers.  “Subscriber engagement is the holy grail of email marketing. Not only […]

Navigating Cold Email Deliverability: Blackhat Tactics vs. Best Practices

When it comes to email deliverability, there’s a fine line between effective communication and practices that slip into the realm of ‘blackhat’ tactics, especially in relation to cold email deliverability. These underhanded strategies not only disrupt the marketing industry, but they can potentially harm your brand’s reputation and relationship with potential customers. This article aims […]

Anatomy of a Successful Email Team: Key Roles and Responsibilities

81% of small businesses rely on email as their primary customer acquisition channel. To run efficient and successful email marketing campaigns for your business, it’s crucial to have a well-structured email team. Each member of an email marketing team plays a unique role, contributing to the overall success of the campaign.  In this post, we’ll […]

How to Perform a Successful Email Deliverability Audit

Ever wondered why your meticulously crafted emails are landing in the spam folder instead of the inbox? Or perhaps bouncing back altogether? You’re not alone. It’s an issue many businesses grapple with and it can be a complex one to solve. But here’s the thing – every internet service provider has several measures in place to protect […]