How to Perform a Successful Email Deliverability Audit
Ever wondered why your meticulously crafted emails are landing in the spam folder instead of the inbox? Or perhaps bouncing back altogether? You’re not alone. It’s an issue many businesses grapple with and it can be a complex one to solve. But here’s the thing – every internet service provider has several measures in place to protect […]
New Google (and Yahoo) Bulk Email Sender Guidelines
Google and Yahoo are shaking things up in the email deliverability world! What used to be just best practices for ensuring your emails are legitimate is now becoming a must-do. If you’re not on board with their new rules by 2024, you might start having trouble getting your emails delivered. Let’s dive into the recent […]
Email Deliverability: Beyond Open & Click Rates
Ever thought you’d mastered the email game? Incredible open rates and click rates are certainly a reason to celebrate. But if you’re stopping your analysis there, you might be missing a massive piece of the puzzle: inbox placement (and, more specifically, inbox placement by domain). Most email programs suffer from email deliverability issues, but many […]
Long-Term vs. Short-Term Thinking In Email Marketing
When something goes wrong with your email marketing efforts, it’s easy to get overwhelmed. Maybe deliverability or engagement plummets, maybe sales stall, or maybe you get a particularly critical piece of feedback from a subscriber. Your mind spins. We’re marketers. But we’re also human. And when the overwhelm sets in, you might also get the […]
iOS 15 Impact on Email Performance and Tracking (with Recommendations)
iOS 15 and its feature, Mail Privacy Protection, are expected to have quite a large impact on email open rate reporting. The intent of this article is to explain the expected impact of the Apple iOS15 release as well as possible remedies. The iOS 15 version is expected to be released in the fall of […]
