Startup founders talk a lot about product-market fit. 

They ask themselves, “Does the product fit the market? That is, is this product what the market wants right now?”

And this concept applies to a lot of different disciplines and industries — there’s doctor-patient fit, teacher-student fit, and even coach-athlete fit. 

Well, I believe this concept can be applied to your email marketing efforts as well by asking the question:

“Does the message fit the audience?”

Because if it doesn’t, then few people open, fewer people click, and lots of people unsubscribe… because the message doesn’t fit what the audience wants or expects. 

But what exactly is message-audience fit and how do you achieve it?

I recently wrote an entire article about message-audience fit on Email Mastery — go check it out!