The key difference between strategies vs. tactics
Sun Tzu once famously said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” What did he mean? Two things… First, having a high-level strategy without knowing the exact how-to for accomplishing that strategy might lead to victory, but it will be slow and painful. Most of […]
The Open Rate Obsession
Over time, I’ve heard many clients mention open rates (and increasing them) many many times as their primary goal. Thus I decided to write this post… Whether you’re a founder, CEO, CMO, email marketer, etc. – stop obsessing over your open rates. Why? Because all that we have to measure an email open is a […]
The Importance of Email (a recession-proof marketing channel)
The Ownership Of Your Traffic is More Important Than Ever! Just like during other economic downturns (and recessions), business is becoming uncertain. Internal processes are getting jumbled as remote work becomes the new standard, marketers are trying to be frugal with their advertising budgets, and consumers are spending less money. There’s never been a more […]
DMARC Simplified: How It Can Increase Your Email Deliverability
Inbox placement is the foundation of every successful email marketing campaign. If email deliverability decreases, so too does the effectiveness of any given email campaign. If it increases, then so too does open rate, click-through rate, and even conversion rate. Because when more subscribers receive what you send them in their inbox, more people engage […]
Email Marketing Flywheel: The Power of Strategic Compounding!
Jim Collins, author of the classic business book “Good to Great“, has a concept he refers to as the Flywheel effect: Picture a huge, heavy flywheel—a massive metal disk mounted horizontally on an axle, about 30 feet in diameter, 2 feet thick, and weighing about 5,000 pounds. Now imagine that your task is to get […]
