Email Architecture Planning for Multi-Stream Senders
If your organization sends email from multiple sources, getting your email architecture right is one of the most important decisions you can make. Get it wrong and you are mixing risk, muddying your sender reputation, and making it nearly impossible to diagnose problems when they surface. There are two primary frameworks I recommend to organizations […]
Email Is Infrastructure (not just a channel)
Most companies are thinking about email deliverability the wrong way. Not because they’re careless. Because the industry has taught them a fundamentally flawed mental model. I had the chance to present this idea at the keynote at the Deliverability Summit 2026 in Barcelona. The conversation in that room reinforced exactly why this mindset shift matters. […]
Email Deliverability Isn’t Broken. Our Expectations Are.
Email marketers love to say deliverability is “getting harder.” That’s true—but not for the reasons most people think. I recently sat on a call where someone said something I’ve heard many times before: “Even Fortune 500 companies can’t maintain a good reputation with Google.” That statement is accurate.But it’s also incomplete. Because the real lesson […]
The Cold Email Dilemma: When Industry Policy Clashes With Inbox Reality
The email ecosystem is at an inflection point. On one side stands M³AAWG, the global anti-abuse authority, urging a future where unsolicited communication is minimized and deceptive delivery practices are eliminated. On the other side stand businesses, who rely on cold outreach as a vital growth channel, trying to navigate an inbox environment where what […]
How to Boost Email Engagement and Deliverability
Subscriber engagement isn’t a vanity metric –– it’s an influential factor that can make or break your email deliverability. Want to boost your open rates, improve inbox placement, and supercharge your email ROI? Here are 5 proven strategies to increase subscriber engagement and improve your email deliverability: 1. Optimize For Subscriber Quality, Not QuantityHaving a […]
