Long-Term vs. Short-Term Thinking In Email Marketing
When something goes wrong with your email marketing efforts, it’s easy to get overwhelmed. Maybe deliverability or engagement plummets, maybe sales stall, or maybe you get a particularly critical piece of feedback from a subscriber. Your mind spins. We’re marketers. But we’re also human. And when the overwhelm sets in, you might also get the […]
iOS 15 Impact on Email Performance and Tracking (with Recommendations)
iOS 15 and its feature, Mail Privacy Protection, are expected to have quite a large impact on email open rate reporting. The intent of this article is to explain the expected impact of the Apple iOS15 release as well as possible remedies. The iOS 15 version is expected to be released in the fall of […]
Apple iOS 15: Will It Destroy the Open Rate? (and User Experience)
iOS 15 was announced at Apple’s Worldwide Developers Conference on June 7th during the keynote as the upcoming software iteration for iPhones. It’s expected to release around September 2021. The update includes improvements to FaceTime, a new feature called Shareplay, a productivity-booster called Focus, and many other noteworthy changes. Within the remainder of that list […]
How to Re-engage Dormant Subscribers and Improve Email Deliverability
You want people to engage with your emails as often as possible. But it’s a well-known fact of email marketing that some of your subscribers, over time, will get in the habit of ignoring your emails. It’s not necessarily because they don’t like your emails. It might be because they’re in a busy season of […]
What is Message-Audience Fit?
Startup founders talk a lot about product-market fit. They ask themselves, “Does the product fit the market? That is, is this product what the market wants right now?” And this concept applies to a lot of different disciplines and industries — there’s doctor-patient fit, teacher-student fit, and even coach-athlete fit. Well, I believe this concept […]
