Blog
Categories
The key difference between strategies vs. tactics
Sun Tzu once famously said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise
The Open Rate Obsession
Over time, I’ve heard many clients mention open rates (and increasing them) many many times as their primary goal. Thus
The Importance of Email (a recession-proof marketing channel)
The Ownership Of Your Traffic is More Important Than Ever! Just like during other economic downturns (and recessions), business is
DMARC Simplified: How It Can Increase Your Email Deliverability
Inbox placement is the foundation of every successful email marketing campaign. If email deliverability decreases, so too does the effectiveness
Email Marketing Flywheel: The Power of Strategic Compounding!
Jim Collins, author of the classic business book “Good to Great“, has a concept he refers to as the Flywheel
