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The Open Rate Obsession
Over time, I’ve heard many clients mention open rates (and increasing them) many many times as their primary goal. Thus
The Importance of Email (a recession-proof marketing channel)
The Ownership Of Your Traffic is More Important Than Ever! Just like during other economic downturns (and recessions), business is
DMARC Simplified: How It Can Increase Your Email Deliverability
Inbox placement is the foundation of every successful email marketing campaign. If email deliverability decreases, so too does the effectiveness
Email Marketing Flywheel: The Power of Strategic Compounding!
Jim Collins, author of the classic business book “Good to Great“, has a concept he refers to as the Flywheel
How To Determine Email Marketing Impact Using Control Groups
What’s the ROI on your email marketing efforts? Maybe you’re used to answering that question by explaining that, according to