Startup founders talk a lot about product-market fit. They ask themselves, “Does the product fit the market? That is, is
Email deliverability is often overlooked. Most novice email marketers spend a lot of time optimizing their subject lines and their
Sun Tzu once famously said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise
Over time, I’ve heard many clients mention open rates (and increasing them) many many times as their primary goal. Thus
The Ownership Of Your Traffic is More Important Than Ever! Just like during other economic downturns (and recessions), business is