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What is Message-Audience Fit?
Startup founders talk a lot about product-market fit. They ask themselves, “Does the product fit the market? That is, is
What is Email Deliverability? How To Get More Eyes On Your Emails
Email deliverability is often overlooked. Most novice email marketers spend a lot of time optimizing their subject lines and their
The key difference between strategies vs. tactics
Sun Tzu once famously said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise
The Open Rate Obsession
Over time, I’ve heard many clients mention open rates (and increasing them) many many times as their primary goal. Thus
The Importance of Email (a recession-proof marketing channel)
The Ownership Of Your Traffic is More Important Than Ever! Just like during other economic downturns (and recessions), business is